Category: Marketing

#1. Optimize Your Profile For Your Business’s Pain Killer

Use a one-liner in your headline to summarize and convey the real pain killer or disrupter that your business offers as it relates to the market that you’re after.

Something really simple, like I help people sell their house 10 times faster using the most cutting edge virtual reality technology.

With a simple and to the point statement like that it’s really easy for a potential customer to qualify if they’re a fit.

Use the summary in your LinkedIn profile to convey detailed information about who you work with, the types of people that your business helps and the key benefits that you bring to your customers. Then, leverage your project section to link out to key pages on your website or key landing pages to drive opt-ins. This is where you link out to your lead generation forms, ebooks and lead magnets in order to generate leads from people that view your profile.


#2. Leverage LinkedIn Pulse For Traffic And Leads

LinkedIn Pulse is great because it notifies every single person you’re connected to, every single time you post something on LinkedIn’s Pulse Publishing Network.

Leverage it as an authority building opportunity to drive home valuable information and provide a really clear call to action to generate leads as well as traffic.

Try not to post to often or you’ll begin to annoy people. Once to twice a week is perfect.


#3. Automated Your Profile Views

Leverage viewing and automated viewing of your target customers through LinkedIn search to drive traffic back to your own profile.

You can use a tool like Autopilot for LinkedIn for this, which makes it really easy. Make sure you’re only targeting the most relevant people using LinkedIn advanced search so that the only people coming back to view your profile are already qualified to be a customer and be a lead.


#4. Treat Your LinkedIn Profile Like A Funnel

Use your Linkedin profile as a sales funnel. You viewing people is like the outbound sales process. People viewing you back are those expressing interest in what you had to offer in the outbound sales process. Connecting with those who view you back to establish if they’re qualified and actually interested in talking.

Connect with people who view you back from your LinkedIn viewing to establish if they’re qualified and actually have interest in talking to you about what your company offers.

Use LinkedIn’s first connection free messages (InMails) in order to get in touch with those people who you do connect with, and take the networking approach, a very passive approach.

Just say something like:

“Hey <FirstName>,

Thanks for connecting.

I’d love to learn more about your company. Do you have 5 – 10 minutes for a quick chat?


P.S. We do ___________ (a quick one liner about what your company and the benefit you provide.)”

Keep track of this outbound and inbound messaging just like a lead generation campaign to ensure you’re getting the maximum value and make sure you’re connecting with the maximum amount of people that you can.


#5. Leverage LinkedIn Groups For Authority

There’s many LinkedIn groups that have tens of thousands if not hundreds of thousands of people and they’re a great way to get out there with some information and just provide value. If you just go to LinkedIn group and just start answering questions, you’re going to start building authority in that group. When you start building authority in that group, you’re going to start connecting with people who are in your target market in that group who you can then bring into this process and then convert them into a lead. It’s a really simply process. It’s all just about delivering value.


#6. Use LinkedIn Groups For Joint Ventures

LinkedIn group owners very often spend a painstaking amount of time building up their group, but very often don’t have any method to convert that audience size into revenue. The really easy thing that you can do is reach out to them and say:

“Hey <FirstName>,
We have a business <BusinessName> that helps people in the <TargetMarket> industry do <WhatYouHelpThemWith>.

You have some of these folks in your group and I’d like to see if you’d be interested in a joint venture. We’ll provide really awesome free content to your members tied to a paid offer of our <Product/Service>.
The revenue that comes out of those sells will be split <YourRevenueSplit>.

The only thing you’ll have to do is copy and paste 3 or 4 messages to send to your Linkedin group. That’s it!
We’ll do the rest of the work for you.”

What you want you do here is take on all the work for them. Write emails, write everything that they need to do, and let them only have to copy and paste in order to get access to their network of people. It’s a really profitable way to go out there and tap into other people’s networks and other people’s lists.


#7. Build Your Own LinkedIn Group For Authority

Having your own LinkedIn group with people in it and having it active is a really big authority boost. It’s a really easy way to get in front of hundreds or thousands or even tens of thousands of people who all look at you as an authority instantly. It’s really easy to start a LinkedIn group and it’s really easy to grow it relatively rapidly. You just have to go out there and as you connect with people in your network or people that are your target market, you invite them into your group. Most people are really willing to join as long as you’re not filling your group with spam and messages that are irrelevant.

Every startup business needs an efficient marketing strategy in order to grow. A common problem faced by most small business is the lack of capital to invest in traditional marketing mediums. Traditional marketing is – and has always been – expensive, creating a barrier that can only be surpassed by larger businesses.


Thanks to the internet – which brings in millions of traffic on different websites each day, not to mention social media – small businesses can now afford effective marketing. Marketing your business online, which is called internet marketing or digital marketing, allows you to reach a large audience at a small-business-friendly cost.


Many small businesses utilize internet and digital marketing nowadays. But due to their lack of marketing consultants, experts, and departments, these small businesses are prone to many marketing mistakes.


If you want to make the most out of your online marketing, you should avoid committing these 17 marketing mistakes almost every small business makes:



#1. Not Utilizing SEO

Search engine optimization (SEO) is a must in internet and digital marketing. Many business owners are unaware with what SEO can do. Basically, making your website’s content SEO-friendly would make it rank higher on search engines like Google.


Whenever a user searches for keywords in a search engine like Google, the search engine presents pages of search results with web content related to the searched keywords. You may be wondering why you have a hard time searching for your company on Google, lacking SEO would be the main reason.


SEO would help rank your website higher on search engines. This means an increased website traffic and better conversion rates for your business. Isn’t SEO amazing? The best part is that you can make your website more SEO-friendly yourself – if you don’t have the budget to hire a digital marketing firm.


There are many guides on the internet that could help you understand SEO. Try reading a Beginner’s Guide to SEO to learn about the basics and improve your website traffic all by yourself. SEO isn’t rocket science, dedicate time in learning SEO – it’ll all be worth it!



#2. Thinking A Blog Isn’t Necessary

If your business doesn’t have a blog, it’s missing out on a whole lot of benefits. A blog is absolutely necessary, no matter what your business is. You can attract potential clients to your blog and convert them into paying clients in a matter of minutes – with quality and persuasive content, of course.


Even large corporations like Coca Cola run a blog, a very effective one indeed! These blogs regularly bring in visitors, improve online presence and brand reputation, retain customers, and interact with customers. There are many more things you could do with a blog, and the best part is that it’s affordable even for a small business.


Here’s a list of what you need to create an effective blog:


  • Domain name
  • Website hosting services
  • Blogging platform like WordPress
  • Quality written content (must be useful to your readers while still interesting)



#3. No Branding Strategy

Do you think that branding is merely your company’s logo? A common mistake that many business owners commit is failing to develop their brand image. A company’s brand image is your stance, customer’s opinion of you, and what makes you unique from the competition.


Ignoring the whole branding scheme would leave you with a brand that customers wouldn’t understand. This creates value to your business – so think about it. What is your business about?



#4. Avoiding Social Media

Social media is often viewed as a waste of time, especially people who have little to no knowledge in marketing. You may wonder why, most people believe that a great product/service would be sufficient. But many businesses that have great products but are marketed poorly almost always fails – proving that marketing is just as important as the product’s quality.


The best thing about social media is that creating an account is completely free! What do you have to lose aside from time? But you’re actually investing time, not losing it. Social media sites such as Facebook, Twitter, LinkedIn, and Google+ can bring in healthy website traffic and potential clients.


But how do you make the most out of social media? Here are some tips on using social media to boost your company’s revenue:


  • Share interesting and useful content on social media
  • Interact with your social media followers
  • Post consistently and regularly on social media
  • Create paid social media advertisements (if you have the budget)
  • Join groups and communities related to your line of business
  • Respond appropriately on negative feedback


Another important topic we must discuss is keeping your cool on social media. There are times when unhappy customers would post harsh negative feedbacks and reviews about your business. This can really damage your company’s reputation and most of the time it isn’t your company’s fault.


What do you do when this happens?


If you want to protect your company’s reputation, you must never respond inappropriately or show any signs of anger on social media. The best thing to do when this happens is to apologize to your unhappy customer sincerely. Also, offer compensation if needed – this would make other people see you as a company that cares for its customers.


Social media has almost the same impact as a blog. You can also attract clients through social media posts while building your brand image easily. Many people spend most of their free time on social media. Make sure to combine this with your other internet marketing strategies.



#5. Neglecting The Whole Marketing Plan

Believe it or not, some businesses commit a big mistake in marketing their business: omitting the whole marketing plan. As insane as it sounds, this is a harsh reality.


Business owners that neglect the whole marketing plan often have their own reasons. A common reason would be thinking that their products is perfect – perfect enough that it doesn’t need marketing to sell. Even the greatest product in the world wouldn’t make you rich if no one knows about it.



#6. Low Quality Content

Content can be easily obtained by writing them yourself or hiring a freelance writer. Sure, you may even use some basic SEO techniques but these won’t be effective if it isn’t quality written content.


These factors determine the quality of your SEO content:


  • Inbound links to your content
  • Outbound links from the content
  • Quality and quantity of social signals that link to your content
  • Correct grammar and spelling
  • Formatting of the text (organized content with headings, subheadings, bolds, italics, and ordered and numbered lists)
  • Easy-to-read format
  • Word count of the content (the longer, the better)


#7. Failing To Target Locals

SEO can definitely bring you more website traffic. But if you want a more effective SEO strategy, try targeting locals living within the vicinity of your business. A more specific target audience will allow you to have a higher conversion rate.


Using specific cities and areas would help you target a specific local audience. Don’t ignore this; targeting the right people would help you increase your sales.



#8. Hiding Your Company’s Strategies

Most large corporations tend to hide their company’s strategies to their own clients. This might result in losses amounting in millions if ever their strategies fall in the wrong hands. Even though they aren’t transparent with their strategies, clients still hire these large companies because of their reputation.


But as a small business, you can’t afford to lose any potential client. Hiding your strategies wouldn’t convince your clients that you could help them or that your product is that good – forcing you to explain your strategy in detail in order to get a sale.


You can also use this as an advantage. Why not email all your prospective clients? Never hesitate to offer your services and/or products to clients you have an email contact with.



#9. Not Using YouTube To Your Advantage

Many small businesses run their social media accounts every single day. But there’s another way to increase your website’s traffic – YouTube. YouTube can attract a lot of your target audience since creating an interactive video isn’t impossible, it’s actually easy.


Many companies have succeeded due to the viral videos that they post on YouTube. When your video goes viral, so does your company – you can expect a great increase in your revenue. Companies that have a specific product for sale can also promote their products features in creative and interactive ways. Videos are a very powerful tool in marketing and so is YouTube.



#10. Ignoring Keyword Research

Keywords are effective in increasing SEO of your content, but each keyword has different metrics. Always make sure that the keyword(s) that you’ll be using are actually getting search traffic.


Failing to research on keywords may lead you to use the wrong keywords – making you target a drastically smaller audience that you deserve. Don’t worry; there are different software available that would help you see how often people search for keyword/s.



#11. Failing To Increase Outbound Links To Website

SEO can drastically improve when many inbound links from other websites link to your content. This is a main factor that determines the quality of the content – allowing you to rank higher in search engines like Google.


But you can’t simply spam links to your content through low quality websites. The truth is that this would actually harm your business instead of benefiting it – making you almost invisible on search engines; you wouldn’t want this to happen.


Focus more on quality, not on quantity. Always make sure that outbound links linking to your content would be quality and reliable websites and never ever pay cheap websites to link their content to your website.



#12. Neglecting Affiliate Programs 

Startup businesses are usually restricted by their budget and funding. If you want a cheaper way to sell your product/service, you can try out affiliate programs. Affiliate partners would promote or sell your product/service, only for a small commission. Having an affiliate partner that gets a lot of visitors per day would definitely increase you revenue each month.


Affiliate programs can give you a stream of income in your startup business’ early stages. Earning from affiliate programs is reliable since it motivates your affiliate partners to sell your products and services. Consider this option as an additional source of revenue – many businesses already have.



#13. Setting Up A Pay-To-Play Method

If you want your startup business to succeed, pay-to-play wouldn’t do. People hate paying for something, especially online software and services. This would make people to move away from your company and look for a similar business offering their service online, for free.


Take note that this not apply with all lines of businesses. Some businesses sell products and you cannot give away your products for free.


But why do people hate the pay-to-play method?


  • They have alternatives that are absolutely free
  • Your business isn’t familiar to them
  • They feel that the product or service isn’t worth it


Sometimes it’s better to offer free value with additional perks that are paid for. Again, this doesn’t apply to all business industries since others would need to sell their products and services to earn revenue.



#14. Allocating Most Of Their Budget On Design

Your company’s logo, website, and online poster ads may seem very important but this only makes up a small portion of your internet marketing strategy. A common mistake that many business owners make is overspending on their website, logo, and online poster ads. Sure, you’ll get stunning visuals but have you ever considered the quality of your website’s content?


Investing less on content wouldn’t bring in potential clients. Your website might even be spammed with keywords – doing more harm than good to your company. Your budget should be allocated equally between web design, good copy and SEO content.



#15. Not Having A Concrete Conversion Strategy

If you’ve tried everything possible to make your website SEO-friendly, but haven’t seen any improvement on your conversion rates – there is a big problem. You may notice a lot of people visiting your website all because of your SEO efforts. But why aren’t they buying from you? Or why aren’t you earning revenue?


All businesses earn revenue in different ways – some earn by selling their products and services, while others earn solely through advertisements. Now that you have attracted potential clients to your website, you need to think a conversion strategy. Advertisements can easily earn you money only by increasing your website visitors. But for product-focused websites – How will you convert each visitor into a paying customer?


You can do the following:


  • Write interesting content that has a persuasive paragraph at the end
  • Clearly explain your product/service’s benefits
  • Strategize where the purchase button is located
  • Offer a variety of payment methods
  • Strategically price your product/service
  • Highly differentiate your product/service from the competition


Always make sure you have a concrete conversion strategy. Otherwise you wouldn’t see an increase to your revenue. No business can afford to ignore a conversion strategy.



#16. Seeking No Help 

Business owners would soon realize that digital marketing has a lot of elements. No business owner can do everything himself or herself while also running the business. If you want effective results, you need the help of individuals who specialize in a certain task.


Some of the tasks that need to be done are:


  • Copywriting
  • Content strategy/marketing
  • Graphic design
  • Link building
  • SEO strategy/implementation (on site and off site)
  • Social media management
  • Ad strategy/management
  • And a LOT more


Many business owners commonly ignore hiring experts for each task – mainly because outsourcing these services is costly. But every business needs them and ignoring them would make your website less efficient.


Also, there are agencies that offer teams of experts that can handle multiple tasks for your website. The good thing is that this option is way cheaper than hiring different experts for each task – helping you save money while also creating and keeping an effective marketing strategy.



#17. Being Impatient

Don’t expect all your digital and internet marketing efforts to take effect within a few hours. Most of the time digital marketing will take time to reward you. The goal is to focus more on long term benefits rather than short term ones. Never quit your internet marketing strategy just because you don’t see the results in a few days time.


Internet and digital marketing isn’t a short term strategy – it’s a long term strategy, which others fail to realize. Significant results would only show at least 4-6 months after implementing internet marketing and SEO tactics.


Never Commit These Marketing Mistakes Again


Are you guilty of committing any of these marketing mistakes? So am I! But the important thing is to identify the problem and commit to changing it. Comment and let me know what marketing mistakes resonate most with you and your business!


Now that you know the 17 marketing mistakes almost every business makes online, you can easily avoid them now. Avoid these at all costs for a more efficient and effective internet marketing strategy. In 4-6 months, you’ll see the results of all your internet marketing efforts. Make the most out of your online strategy.


Now go out there and get your online marketing in check to acquire customers!