I hope you all had a great day yesterday. How did that Quora hack work for you?
Now that I’ve talked about guest posts and influencer posts, I want tell you about something even more fun!
With this Growth Hack you can get yourself and your brand out there to media outlets, without needing a press release, PR firm or company milestone.
I want to show you how to leverage the power of HARO (Help A Report Out) and similar websites that connect you to journalists looking for content.
To get you actioning, I’ve made step by step instructions for you to follow:
1. Go to HelpAReporterOut.com to sign up for an account and begin receiving queries 3 times per day
2. Wait to get your first email from HARO, look through the requests and choose a query that you have the background to answer, or pick a query you can do research on to answer
3. Use the provided email address to contact the journalist as they have requested and be sure to include a link to the website you want to promote, a twitter handle and your bio.
If you need further instruction or would like to see something more visual, Neil Patel put together a great video to help with going through the process of creating and using HARO.
Now I mentioned sites like HARO, and there are many out there. Here are a handful of sites I personally use, in addition to HARO to get press on myself and the companies I work for.
ProfNet is one of the older journalist sites out there (since 1992!), but it’s not free. ProfNet definitely carries the top tier of media outlets which carries a price. You can read more about the benefits of ProfNet here.
2. My Local Reporter
Now My Local Reporter is not quite like HARO in the sense that it focuses on finding outlets for experts to pitch. But it’s another resource you can use to build some buzz. This one carries a monthly fee which you can read about here.
3. Reporter Connection
Reporter Connection is basically like HARO but it doesn’t have as big of a list on the source or expert side. There are still some gems in there though!
SourceBottle basically does away with the newsletter and sticks to queries on a website. It’s searchable but I rarely find good business or marketing requests on there. It’s much more focused on lifestyle.
5. Muck Rack
Last, but definitely not least, is Muck Rack. Comparing any of the other sites or resources to this, is kind of like comparing a BB gun to a sniper rifle. If you know who you want to target, Muck Rack will make it easy. That being said Muck Rack does come at quite the premium with plans starting at $179/month. If you can afford it, try it. The results you can get are quite spectacular, especially if you actually do have a press launch on the horizon.
Go out there and get some buzz, then come back and tell me about it!