As much as I hate to keep on one area of your strategy for too long, today I am also talking about a Growth Hack that will help your blog.
You may hear a lot of advice telling you not to drop names because it can only lead to trouble. Well in the world of blogging, name dropping is the road to more traffic!
By calling out people in blogs, you are making a request for engagement. Sujan Patel, Author of 100 Days of Growth, uses this technique often on his personal blog.
One of the best examples is his 17 Killer SEO Resources blog which has over 500 shares!
He did this by writing a blog about other blogs and websites, identifying the contact information of the people he wrote about and then reaching out to let them know as well as request a share.
The whole strategy revolves around promoting the efforts of others.
Another great example to use as inspiration is Buffer’s 16 Top Tips from Blogging Experts for Beginners. This article took quotes from 16 top bloggers and compiled those quotes into a blog post.
After compiling and posting a blog like this, the real work kicks in. The email outreach followed by more email outreach followed by yet more email outreach to get influencers to share the blog.
The simple steps to follow in leveraging This Growth Hack are:
- Identify a topic that fits with your market
- Build a list of people who are influential in this market or people who have a good following
- Write and post your article or blog post
- Reach out to everyone on your list to let them know about the article and that their blog or website is mentioned – don’t be shy to ask for a tweet
To help you with the process, here are some resources you can use:
BuzzSumo allows you to search by keyword or domain name to find the amount of times content has been shared. It works great for narrowing down content ideas. Use the results you see to determine what style of blog or article you should create to give it the best chance of being shared.
ContentMarketing.io is a new tool, created by Sujan Patel. It automates the process of identifying and reaching out to influencers you mention in a blog post. It’s still in private beta but it’s what Sujan used to get his 17 Killer SEO Resources article to 500 shares!
That should be enough to help you get your hands dirty.
Let me know if you have questions you’d like answered, want Growth Hacks for specific things or just want to share your adventure!
P.S. Here’s a bonus Growth Hack; on Quora, use your name @ company.com to widely distribute your company name.
For example: Jamil Velji @ ScienceOfGrowth.co